Res Publica set out to bust the myth that XXXX Island, the ultimate destination for mates’ trips away, isn’t just a place for blokes – in fact women are most welcome.Although XXXX Island has many features that appeal to men, such as the ‘loo with a view’ and man-cave, it is the premise of reconnecting with mates and taking time out to relax and enjoy the Aussie outdoors that is at the heart of spending time on XXXX Island – something that appeals to both sexes.
Setting out to change that perception, Res Publica recently hosted a weekend takeover on XXXX Island – just for the ladies!
Several groups of journalists, bloggers and their friends were invited to spend a weekend relaxing on idyllic XXXX Island to show that everyone loves the good life XXXX Island has to offer. Taking advantage of everything the Island had to offer, the girls went paddle boarding, practiced their golf swings and enjoyed some much needed downtime with their closest friends.
The female focused media trip was hugely successful, with each journalist able to enjoy the good life on XXXX Island while strengthening the bonds of their friendships. They then shared their experiences across a number of channels; resulting in over 170 pieces of social coverage and in-depth online editorial.