The Res Publica team had their celebration hats on at Mumbrella’s 2014 PR awards – CommsCon. We were crowned winners for the best campaign in the B2C category for our work on Paddle Pop’s 60th Birthday.
Paddle Pop’s 60th birthday was a PR driven campaign that used tried and true media tactics, supported by social and experiential activity, providing multiple opportunities for media coverage, consumer engagement and social media conversation.
Congratulations to our fellow nominees and to all the winners on the evening!
Read more about the campaign here.