Australian Association of National Advertisers (AANA)
An analysis of advertising self-regulation
What we did
Australia’s advertising industry has an internationally-recognised system of self-regulation, which was originally designed and delivered by the AANA and which remains under the control of AANA codes.
In 2008, the AANA required an expert ‘gap analysis’ of advertising self-regulation, with the key objectives being to ensure that self-regulation is sustainable and meets community expectations. Res Publica’s strong understanding of best practice in the area of community consultation won us the contract.
Our analysis resulted in a major overhaul of the Advertising to Children Code and, in a world-first, the introduction of a code specifically to regulate environmental claims in marketing communications.
In recognition of the quality of our work, we’ve since been retained by the AANA to provide government lobbying, strategic communication and media relations advice.