A domestic stout, the name The Hotchkiss Six is a cheeky hat-tip to one of the original single batch beers, The Dreadnought, named after the predominant type of battleship in the early 20th century. On the Dreadnought, there was a six calibre gun called the Hotchkiss. Blending fruity aromas with indulgent dark chocolate qualities, the brewers at Little Creatures have created a smooth stout that serves as a lighter alternative to the bigger styles typically offered during the winter months.
Samples of the toasty tipple were sent to Australia’s leading lifestyle and drinks media to excite palates and spark conversation. The activity culminated in media coverage across online, print, radio and social media with 100% key message penetration and reach of more than 1.3 million.
Images by Guy Davies