Staying true to their innovative roots, Hahn recently unveiled Hahn Radler. Created to appeal to occasional beer drinkers, Hahn Radler is beer cut with natural lemon (70% lager, 30% natural lemon).
To celebrate the release, Hahn hosted two pop up events in the Sydney CBD – putting a refreshing twist on the after work drinks occasion.
The first event saw popular cafe Pablo & Rusty’s transform into an urban lemon grove bar for a Friday night, giving punters a chance to taste the new brew served with beer matched bar snacks. N2 Gelato served a limited edition Hahn Radler-infused gelato and lifestyle blog Couturing created a video projection that was shown throughout the event.
The following week Hahn refreshed the late night shopping experience by creating a putt putt course in the place you would least expect it – Westfield Pitt Street Sydney. Shoppers were able to practice their swing on a three hole course designed by interior blogger Recycled Interiors, while tasting Hahn Radler matched canapés by Food Porn.
The traditional Radler style of beer was first created in Germany, and means ‘cyclist’, having originated when a local Bavarian tavern owner built a path through the forest to his tavern.