Flora has introduced new Flora with Butter; a delicious blend of rich, creamy butter with the goodness of Flora. With 40% less saturated fat than butter, it’s the perfect choice for people who love the taste of butter, but want less saturated fat.

Tapping into a key occasion – Easter – we encouraged Australia to spread that loving feeling and get a taste of Flora with Butter over Hot Cross Buns.

Leveraging the adorable love story between Flora Girl and Butter Boy who featured in the campaign TVC, heart shaped Hot Cross Buns were created and sent to consumer media publications around Australia; Flora Girl and Butter Boy even dropped by to help spread the love!

Leading foodie influencers and bloggers 2 Hungry Guys, Stay at Home Mum and Vincenzo’s Plate also helped launch the product to Aussies, with their own recipes for Hot Cross Buns.

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