A TRUCKLOAD OF FRESH PRAWNS TO HELP MATES IN THE BUSH

Every year Aussies devour more than 240 million fresh prawns at Christmas time, but so many inland miss out on this classic Aussie tradition. As part of XXXX Gold’s ‘Take in the Gold’ initiative, they headed out west last Christmas with a truckload of fresh prawns and gave their mates in the bush something to … Keep reading ➝

SYDNEY GETS DOWN AND DIRTY!

Over the weekend, Res Publica helped more than 12,000 Mudders get down and dirty at the latest Tough Mudder event in Glenworth Valley, on NSW’s Central Coast. Tough Mudder is an 18km mud and obstacle course designed to drag brave participants out of their comfort zones and test their mental and physical stamina while neck-deep … Keep reading ➝

WHITE RABBIT GOES RED

Happily nestled into their new home in Geelong, the team at White Rabbit have been busy developing White Rabbit RED, the first beer to come from their speciality Barrel Hall program. White Rabbit RED is ‘barrel aged’ which means it’s a subtle blend of two beers; the first is a wild fermented brew aged in … Keep reading ➝

BIG-HEARTED BUSINESS RALLY TO OFFER BIG DAY OFF TO AUSSIE WORKERS

On March 31, big and small businesses, politicians, leading sporting codes, sports stars and well-known media personalities came together to launch The Big Day Off, a nationwide initiative designed to raise funds to support and fund research for those affected by spinal cord injury. We were delighted to help generate awareness of this fantastic initiative.

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Stay At Home Mum partners with Flora With Butter for branded content

SPREADING THE LOVE WITH NEW FLORA WITH BUTTER

Flora has introduced new Flora with Butter; a delicious blend of rich, creamy butter with the goodness of Flora. With 40% less saturated fat than butter, it’s the perfect choice for people who love the taste of butter, but want less saturated fat. Tapping into a key occasion – Easter – we encouraged Australia to … Keep reading ➝

LION LEADS CHARGE AS GLOBAL LOW ALCOHOL BEER TREND HEADS TOWARDS AUSTRALIA

Global consumption of non/low alcohol beer has soared to record highs with the segment increasing by 34% in the past five years. The nation’s leading brewer, Lion, launched new Hahn Ultra to meet the growing interest from Aussies. At 0.9% ABV, Hahn Ultra is very low in alcohol yet crafted to offer the full flavoured … Keep reading ➝

New brew for Geelong – That’s no Furphy

The Little Creatures Brewery was transformed in July for the launch of Furphy Refreshing Ale – a new beer made at the brewery for the people of Geelong with 100% Victorian ingredients. Guests at the launch event were told the ‘tale of two Furphies’. During World War I, water carts branded ‘J. Furphy & Sons’ … Keep reading ➝

HOP HARVEST CELEBRATED THROUGH A BEER INSPIRED CULINARY JOURNEY

Aussie beer drinkers are becoming increasingly more discerning, and are expanding their tastes and appreciation for different styles of beer. But there is still a lot that people don’t know about beer. So in celebration of this year’s annual hop harvest in March, we took media on a journey of beer appreciation through the art … Keep reading ➝

BREWING THE PERFECT CUPPA STORY FOR LIPTON PYRAMIDS

This September we got Australia talking tea!  To launch the new range of Lipton Pyramid teabags, we conducted a variety of activities including mini Afternoon Tea parties for select media groups, a series of 1:1s with the Lipton Master Tea Blender and a VIP High Tea.. Lifestyle media and bloggers were invited to a VIP … Keep reading ➝