A TRUCKLOAD OF FRESH PRAWNS TO HELP MATES IN THE BUSH

Every year Aussies devour more than 240 million fresh prawns at Christmas time, but so many inland miss out on this classic Aussie tradition. As part of XXXX Gold’s ‘Take in the Gold’ initiative, they headed out west last Christmas with a truckload of fresh prawns and gave their mates in the bush something to … Keep reading ➝

SYDNEY GETS DOWN AND DIRTY!

Over the weekend, Res Publica helped more than 12,000 Mudders get down and dirty at the latest Tough Mudder event in Glenworth Valley, on NSW’s Central Coast. Tough Mudder is an 18km mud and obstacle course designed to drag brave participants out of their comfort zones and test their mental and physical stamina while neck-deep … Keep reading ➝

WHITE RABBIT GOES RED

Happily nestled into their new home in Geelong, the team at White Rabbit have been busy developing White Rabbit RED, the first beer to come from their speciality Barrel Hall program. White Rabbit RED is ‘barrel aged’ which means it’s a subtle blend of two beers; the first is a wild fermented brew aged in … Keep reading ➝

HANDY HUBBIES BOOST PROPERTY SALES

With the property market softening in many parts of Australia and fairy tales of knock downs reaching well above the reserve now a rarity, there has never been a better time to ensure home owners have a well presented property to ensure they get the very best price for their property. For Hire a Hubby, … Keep reading ➝

BIG-HEARTED BUSINESS RALLY TO OFFER BIG DAY OFF TO AUSSIE WORKERS

On March 31, big and small businesses, politicians, leading sporting codes, sports stars and well-known media personalities came together to launch The Big Day Off, a nationwide initiative designed to raise funds to support and fund research for those affected by spinal cord injury. We were delighted to help generate awareness of this fantastic initiative.

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Stay At Home Mum partners with Flora With Butter for branded content

SPREADING THE LOVE WITH NEW FLORA WITH BUTTER

Flora has introduced new Flora with Butter; a delicious blend of rich, creamy butter with the goodness of Flora. With 40% less saturated fat than butter, it’s the perfect choice for people who love the taste of butter, but want less saturated fat. Tapping into a key occasion – Easter – we encouraged Australia to … Keep reading ➝

LION LEADS CHARGE AS GLOBAL LOW ALCOHOL BEER TREND HEADS TOWARDS AUSTRALIA

Global consumption of non/low alcohol beer has soared to record highs with the segment increasing by 34% in the past five years. The nation’s leading brewer, Lion, launched new Hahn Ultra to meet the growing interest from Aussies. At 0.9% ABV, Hahn Ultra is very low in alcohol yet crafted to offer the full flavoured … Keep reading ➝

A refreshing twist on beer

Staying true to their innovative roots, Hahn recently unveiled Hahn Radler. Created to appeal to occasional beer drinkers, Hahn Radler is beer cut with natural lemon (70% lager, 30% natural lemon). To celebrate the release, Hahn hosted two pop up events in the Sydney CBD – putting a refreshing twist on the after work drinks … Keep reading ➝

Paradise for charity

Goodbyes are never easy, especially when we have to say farewell to Australia’s favourite island. Before the sun sets on XXXX Island, Aussies were invited to bid for a piece of XXXX Island history. Items up for grabs in the eBay auction – where all proceeds were donated to XXXX GOLD’s charity partner, Reef Check … Keep reading ➝

HAVE A GO WITH THE TOOHEYS COOKING HANDBOOK

Nothing tastes better than food you have cooked for yourself and friends, so to launch the new Tooheys Cooking Handbook, Res Publica invited a group of Sydney food bloggers to have-a-go at making some recipes themselves with an interactive cooking class. Guests sat down for an alfresco inspired beer appreciation dinner where they were able … Keep reading ➝

BEER THE BEAUTIFUL TRUTH!

In an Australian beer industry first, the nation’s leading brewer, Lion, announced it will add nutrition information panels to bottles and cartons across its entire wholly-owned Australian beer portfolio – meaning 887 million bottles of beer will carry helpful information on sugar, preservative, calorie (kilojoule) and carbohydrate content every year, starting from August 2015. The … Keep reading ➝

FROM WIMP 2 WARRIOR

Wimp 2 Warrior is the ultimate human experiment – where regular everyday men and women (think corporate workers, labourers, engineers) embark on six months of gruelling mixed martial arts (MMA) training. Their journey begins with the tryouts and culminates at the Finale event where each person is matched against one other in a night of … Keep reading ➝

EQEUS HELPS AUSSIES SET GOALS

To get the new financial year off to a better start, personal finance firm Eqeus wanted to inspire Australians to take control of their finances by highlighting some of the concerns we experience when it comes to money. A nationwide study conducted in partnership with Galaxy Research was used to uncover the reasons why people … Keep reading ➝

Never look back with buckle me up™

Still today, one in five people killed in car accidents are not wearing a seatbelt, yet 90 percent of cars in Australia don’t have a seatbelt alert system for the backseat. Research showed an alarming number of kids are unbuckling themselves in the backseat, without their parents knowing. In February 2015, Res Publica helped Australian … Keep reading ➝

HAHN HELPS JUMPSTART ORIGINAL IDEAS

Hahn began when four friends with a shared passion for high quality beer came together to brew a better beer for all Australians. True to their own brand story, Hahn and Res Publica got together to develop Hahn JumpStart – a program that encourages Australians to get together with their friends, come up with an … Keep reading ➝

Streets Paddle Pop and Golden Gaytime turn green and gold

To celebrate the arrival of summer, Streets Ice Cream has released Green & Golden Gaytime and Paddle Pop Aussie Rainbow ice creams.  A unique twist on the iconic rainbow Paddle Pop and Golden Gaytime, these must-try frozen delights mark the anniversary of Streets being around for 80 Australian summers. Knowing they’d be hard to resist, … Keep reading ➝

XXXX ISLAND – NOT JUST FOR BLOKES

Res Publica set out to bust the myth that XXXX Island, the ultimate destination for mates’ trips away, isn’t just a place for blokes – in fact women are most welcome.Although XXXX Island has many features that appeal to men, such as the ‘loo with a view’ and man-cave, it is the premise of reconnecting with … Keep reading ➝

Res Publica wins Consumer Marketing award

The Res Publica team was thrilled to take home the hotly contested award for the best Consumer Marketing campaign at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence for 2015. The winning campaign “From Floraville to the Nation” was for cholesterol lowering spread Flora pro-activ. The job to be done was to convince … Keep reading ➝

Priceline Pharmacy celebrates the Beauty of Health

Priceline Pharmacy are putting health and wellbeing into focus throughout October and November with a campaign entitled ‘The Beauty of Health’ and the launch of the ‘Health Tracker’; an innovative online survey which aims to improve the health and wellbeing of Australian women. The Health Tracker examines health statistics such as blood pressure, BMI and … Keep reading ➝

West End Draught reclaim the SA border from Victoria

Following our launch event at the West End Brewery in May, Res Publica has spent the past few months helping West End right the wrongs of history by putting ‘The Reclaim’ into action! The story goes that due to a border-marking blunder, 500 square miles of prime South Aussie land was lost to Victoria 160 … Keep reading ➝

New brew for Geelong – That’s no Furphy

The Little Creatures Brewery was transformed in July for the launch of Furphy Refreshing Ale – a new beer made at the brewery for the people of Geelong with 100% Victorian ingredients. Guests at the launch event were told the ‘tale of two Furphies’. During World War I, water carts branded ‘J. Furphy & Sons’ … Keep reading ➝

Res Publica Crowned Winner of Best B2C Campaign

The Res Publica team had their celebration hats on at Mumbrella’s 2014 PR awards – CommsCon. We were crowned winners for the best campaign in the B2C category for our work on Paddle Pop’s 60th Birthday. Paddle Pop’s 60th birthday was a PR driven campaign that used tried and true media tactics, supported by social … Keep reading ➝

HOP HARVEST CELEBRATED THROUGH A BEER INSPIRED CULINARY JOURNEY

Aussie beer drinkers are becoming increasingly more discerning, and are expanding their tastes and appreciation for different styles of beer. But there is still a lot that people don’t know about beer. So in celebration of this year’s annual hop harvest in March, we took media on a journey of beer appreciation through the art … Keep reading ➝

BREWING THE PERFECT CUPPA STORY FOR LIPTON PYRAMIDS

This September we got Australia talking tea!  To launch the new range of Lipton Pyramid teabags, we conducted a variety of activities including mini Afternoon Tea parties for select media groups, a series of 1:1s with the Lipton Master Tea Blender and a VIP High Tea.. Lifestyle media and bloggers were invited to a VIP … Keep reading ➝