Who we are

We are determined to make a difference.

We’ve got an award winning team with international experience working for leading brands, corporations and governments.

We’re unflappable, realistic, honest and straight forward in our approach, and we are committed to building and protecting the reputation of our clients and their brands.

Our Leadership Team

Gabriel McDowell • Executive Chairman and Co-Founder

One of Australia’s most highly regarded and well-known PR professionals, Gabriel’s work has won accolades in the communications industry – from PRIA, AdNews, IPR and more. With over 20 years of experience, he is held in high esteem by government and key financial and news media. Head of Res Publica’s Corporate and Government Relations teams, Gabriel ensures a cross-disciplinary approach on all accounts to maximise opportunities and address all issues. He is highly experienced and skilled at reputational management and development, advising corporations during contentious circumstances.

Melissa Cullen • Managing Director and Co-Founder

Mel is a tenacious and determined professional with extensive experience in strategically devising and directing a huge variety of PR campaigns for more than 18 years. A stickler for details and incredibly passionate, she builds and develops our talented team, harnessing their skills and creativity to deliver stand-out campaigns for our clients time and time again. Mel recently held the role of Chair of the Public Relations Council and Board Member of The Communications Council, and was pivotal in driving Council initiatives and building the PRC’s reputation as an industry leader.

Our values


We believe in our team and we love to work collaboratively with our clients and the agencies and suppliers who work with us.


We’re tenacious and take personal responsibility to get things done.


We’re honest, clear, concise and true. We consistently do what we say we will.


We’re brave, creative and always open to the possibility of a better solution. We value intuition as much as insight.