From the outset, Res Publica works to devise and implement strategic, integrated communication programs that help mould perceptions and build knowledge, credibility and trust between you and your stakeholders.

As a company, you need to identify what you stand for and then communicate that positioning effectively. For example, to maximise shareholder value it is necessary to win the war for talent and to do that it is necessary to communicate what sets your company apart, not just from your direct competitors, but from all those in the hunt for human capital.

 

Our consultants have worked with both established and newly emerging companies to help define the positioning that will help maximise shareholder value. We are experienced at designing and conducting perceptions audits to help gauge how the aspiration compares to the reality and we’re skilled at developing communication programs which then promote the desired positioning.

 

From initial public offerings, mergers and acquisitions – including contested takeovers – to results announcements, our consultants have counselled clients on how to construct and implement communication strategies to support their financial transactions and reporting. In contested situations, we’re adept at anticipating competitive moves and countering them. We’ve worked with virtually all of Australia’s leading financial commentators and reporters, and we understand their needs and interests. Like mainstream news, the financial news cycle is now virtually 24/7. Whereas in-depth financial commentary used to be the preserve of the quality morning newspapers, it now happens online within hours of the news breaking and often influences other reporting, so dealing with this new reality is crucial to managing the process. 

 

 

 

Internal communication plays a critical role in developing and nurturing the culture within any organisation. Whether it’s announcing a new brand initiative, change management program or actively engaging employees in a key business activity, we will work with you to develop solutions that best meet your business needs.

 

 

 

Understanding the nuances of the media is crucial for developing a successful corporate media relations program – essentially, it’s about getting the right information to the right people at exactly the right time. Res Publica consultants know how to identify the most appropriate media channels, incorporating traditional print and broadcast media as well as online, and we’re experienced in producing effective communication materials to suit their specific needs.

 

Our strong corporate media relationships, developed over many years in the industry, stand us in good stead both for releasing positive stories, and for communicating more challenging news.

 

 

 

It’s essential that anyone who may be required to be a company spokesperson undergo media training. We’ll equip you to handle media interviews and help ensure that you are fully prepared and understand the environment you’re about to enter.