Consumer PR | PR Agency Sydney Australia

Helping our clients to build strong brands is one of our core offerings. Irrespective of the complexity of a challenge, we relish the opportunity to develop an appropriate and effective communications solution and are driven by our desire to deliver strong, quantifiable results.

No matter what life stage you brand is at, we can develop programs that build awareness, trial and excitement to engage with consumers on a personal level. Whether it is through special events, strategic partnerships, relationship building and media relations, attention grabbing stunts, sampling or promotions, we’ll recommend a blend of activity that we believe is best suited to capture and communicate the essence of your brand.

While we specialise in building brands through public and media relations, we are also experienced in working alongside partners within our own industry to develop 360 degree solutions, bringing together the most appropriate mix of communications channels to deliver on a brief.

• Media Relations

• Event Management

• Copywriting and editing

• Media training

Media relations (consumer)

A strong media relations program forms an integral part of most communications strategies. We pride ourselves on our skills in this area, which cover traditional print and broadcast media, as well as the digital and social networking channels.

Between us, we’ve established an impressive network of contacts, so have a thorough understanding of how the various media work and what will interest them. This enables us to deliver strong results in the development and management of day-to-day media opportunities, from the identification of a good story to the preparation of a press release, and from distribution of information to the pulling through of coverage. Crucially, we know how to craft stories to appeal to particular media outlets, increasing the likelihood of achieving positive publicity for our clients.

Event Management

Creating an opportunity for direct contact with audiences through a tailored event or experience can be a highly effective way of delivering both brand and corporate messages. Res Publica consultants have developed and managed a wide range of different events, from conventional product launches to stunts with the ‘wow’ factor; from lectures and seminars to internal and external conferences. We’ve recreated a fully functioning office environment in the open air, and even organised a mass human relay race during the morning rush hour, ensuring that all participants – and the brand message – made it safely over the finish line.

Our events have been experienced by a select few, and by tens of thousands of people at international, national, regional and local levels. Our strength lies in having the ability to identify the most appropriate way of communicating with the target audience and tailoring events to suit the end goal.

We believe it’s the little things – like attention to detail – that make a big difference, and we bring to each project a thorough understanding of the event management process combined with creative flair. We operate both independently and, when appropriate, in conjunction with carefully selected industry partners to ensure successful, high-quality events for our clients.

Copy writing and editing

As a team, we’ve demonstrated time and again our ability to produce clear, concise copy, which communicates our clients’ key messages. We’re equally comfortable working within a tight framework, with client involvement throughout the process, or responding to a very detailed brief and driving the development of copy independently.

Alternatively, we’ll review supplied copy and suggest revisions and enhancements to ensure that, regardless of its origins, each piece of communication accurately reflects your core messaging and achieves your objectives.

Our consultants have extensive experience of writing and editing for a range of internal and external audiences, via both print and online media, including newsletters, annual reports, sustainability reports, financial prospectuses and marketing collateral.

Media training

We recommend that anyone who is likely to be acting as a spokesperson receive at least a basic level of training to help maximise media opportunities for both you and the outlet you are speaking with. We run introductory courses to help you prepare for your very first interview or offer intensive courses for those with more experience who want to enhance or refresh their existing skills. We can also tailor courses to help you prepare for specific situations or events.

Helping our clients build and maintain strong brands is one of Res Publica’s key strengths. We relish the opportunity to develop distinctive, creative, strategic communication solutions and are driven by our desire to deliver strong, quantifiable results.

No matter what life stage your brand is at, we can develop a program that engages with your core target audience through a variety of channels – igniting awareness whilst amplifying the brand’s key messages. Whether it is through special events, strategic partnerships, relationship building or media relations, social networking, attention grabbing stunts, sampling or promotions, we’ll recommend a blend of activity that we believe is best suited to capture and communicate the essence of your brand.

We’re also there to make sure all your bases are covered and that you consider and plan for any potential issues that may arise.

Finally, we identify the key opinion formers who are crucial to achieving your desired outcome and develop activity to keep them informed and engaged.

We’re experienced in working alongside partners within the communication industry to develop 360° solutions, bringing together the most appropriate mix of channels to deliver on a brief.

Media relations
Event management and experiential PR
Internal communication
Copywriting and editing
Media training

Media relations

A strong media relations program forms an integral part of most communication strategies. We pride ourselves on our skills in this area, which cover traditional print and broadcast media, as well as the digital and social networking channels.

Between us, we’ve established an impressive network of contacts, so we have a thorough understanding of how the various media work and what will interest them. From the initial identification and creation of a good ’hook’, to the planning that goes into breaking the story, to the media follow-up, nothing is left to chance.

Event management and experiential PR

Creating an opportunity for direct contact with audiences through a tailored event or experience can be a highly effective way of delivering both brand and corporate messages. Res Publica consultants have developed and managed a wide range of different events, from conventional product launches to stunts with the ‘wow’ factor; from lectures and seminars to internal and external conferences. We’ve recreated a fully functioning office environment in the open air at Sydney’s busy Circular Quay, and even organised a mass human relay race during the morning rush hour, ensuring that all participants – and the brand message – made it safely over the finish line.

Our events have been experienced by a select few, or by tens of thousands of people at international, national, regional and local levels. Our strength lies in having the ability to identify the most appropriate way of communicating with the target audience and tailoring events to suit the end goal.

Internal communication

We understand that your own staff can be your strongest advocates and are skilled at developing internal communication programs that enable you to ensure your people are the first to hear your news and speak positively about your activity. Whether it’s announcing a new brand initiative, change management program or actively engaging employees in a key business project, we will work with you to develop solutions that best meet your business needs.

Copywriting and editing

Whether it is an annual financial report, website copy, a script, a sustainability report, company magazine or newsletter we produce clear, concise copy, which communicates our clients’ key messages. We’re comfortable working within a tight framework and once a brief is signed off, if required, we can work with minimal client input to deliver the end result.

Alternatively, we’ll edit supplied copy and suggest revisions and enhancements to ensure that, regardless of its origins, each piece of communication accurately reflects your core messaging and achieves your objectives.

Media training

It’s essential that anyone who may be required to be a company spokesperson undergo media training. We’ll equip you to handle media interviews and help ensure that you are fully prepared and understand the environment you’re about to enter. We run introductory courses to help you prepare for your very first interview or offer refresher courses for those with more experience who want to enhance their existing skills. For specific announcements, we anticipate likely questions and simulate media interviews so that you’re confident that you can set the agenda and get your viewpoint across.