Aussie sport stars and political leaders came together this week to officially welcome fast-growing sportstech innovators GuardLab to Melbourne.
Over the weekend, Res Publica helped more than 12,000 Mudders get down and dirty at the latest Tough Mudder event in Glenworth Valley, on NSW’s Central Coast. Tough Mudder is an 18km mud and obstacle course designed to drag brave participants out of their comfort zones and test their mental and physical stamina while neck-deep … Keep reading ➝
Thousands of Queenslanders got down and dirty at the South East Queensland Tough Mudder event at the Sirromet Winery in Mt Cotton – kicking off the 2016 Tough Mudder season in Australia. The revamped 18-20km course tested the teamwork, mental and physical strength of Queenslanders. They set out to prove they were the toughest State in Australia by tackling some of the new obstacles including Pyramid Scheme, The Liberator and The Block Ness Monster.
In the lead up to the event we engaged Billy Moore, Australian Rugby League player and State of Origin legend, as the Tough Mudder ambassador and he was mobilised to encourage Queenslanders to toughen up. More than 200 participants signed up for the world-first singles start wave in the pursuit of finding some-muddy to love on the course and hundreds of mums swapped breakfast in bed for mud with Day 2 falling on Mother’s Day.
All of these great personal and inspirational stories resulted in a raft of regional media coverage in support of their local people getting out there and proving they were made of tough stuff.
For more on Tough Mudder check out toughmudder.com.au
As part of National Playgroup Week, Playgroup Australia launched new research from the Telethon Kids Institute; It takes a village to raise a child: the influence and impact of playgroups across Australia.
A domestic stout, the name The Hotchkiss Six is a cheeky hat-tip to one of the original single batch beers, The Dreadnought, named after the predominant type of battleship in the early 20th century. On the Dreadnought, there was a six calibre gun called the Hotchkiss. Blending fruity aromas with indulgent dark chocolate qualities, the brewers at Little Creatures have created a smooth stout that serves as a lighter alternative to the bigger styles typically offered during the winter months.
Samples of the toasty tipple were sent to Australia’s leading lifestyle and drinks media to excite palates and spark conversation. The activity culminated in media coverage across online, print, radio and social media with 100% key message penetration and reach of more than 1.3 million.
Images by Guy Davies
Happily nestled into their new home in Geelong, the team at White Rabbit have been busy developing White Rabbit RED, the first beer to come from their speciality Barrel Hall program. White Rabbit RED is ‘barrel aged’ which means it’s a subtle blend of two beers; the first is a wild fermented brew aged in … Keep reading ➝
A survey by financial planning firm, Eqeus, found that eighty per cent of Australians admit to being worried about their future financial security or feel they don’t have control over their finances. To highlight the need for strong financial advice we reached out to key consumer media to get the message out that Australians need … Keep reading ➝
With the property market softening in many parts of Australia and fairy tales of knock downs reaching well above the reserve now a rarity, there has never been a better time to ensure home owners have a well presented property to ensure they get the very best price for their property. For Hire a Hubby, … Keep reading ➝
On March 31, big and small businesses, politicians, leading sporting codes, sports stars and well-known media personalities came together to launch The Big Day Off, a nationwide initiative designed to raise funds to support and fund research for those affected by spinal cord injury. We were delighted to help generate awareness of this fantastic initiative.
The Big Day Off is the brainchild of a group of business people from Albury NSW, who were motivated by the plight of a young AFL player, James McQuillan, who became a quadriplegic in 2014 having sustained an injury during a game.
It is a simple and innovative concept that all takes place online. Businesses allocate a set number of additional paid days off. Staff then buy raffle tickets to win the extra days off, with all proceeds raised going to spinal cord injury support services and research. Entries for both employers and employees close midnight 30 June 2016. Employees who have won days off will be notified on 1 July 2016.
Jon Retford, Chairman, Big Day Off said the Big Day Off helps address an often ignored problem:
“Every day in Australia someone is told that they may never walk again due to a spinal cord injury. The reality is that science will deliver a cure; the only question is when. In the meantime, we need to help people cope. The Big Day Off gives us all an opportunity to address both problems, provide practical help now and bring closer the day they can walk again.”
Speaking at the launch, former Newcastle Knights’ player Alex McKinnon, who suffered a spinal cord injury during an NRL game in 2014, said it is a fantastic concept:
“The Big Day Off is such a great initiative and it’s so easy for businesses to get involved. When I suffered a spinal cord injury, my life fundamentally changed. Having the right support structure around me was, and continues to be, vital to my ongoing recovery. But this all comes at a cost.”
This year, ambassadors of the Big Day Off include former Parramatta Eels captain Nathan Hindmarsh, Greater Western Sydney Giants’ Jack Steele, former Wallaby Adam Freier, jockey Damien Oliver and Network Ten’s Sandra Sully with Australian Rugby League and Cowboy’s Co-Captain Johnathan Thurston and RedBalloon’s Naomi Simson also supporting the cause.
Businesses who have already signed up for the Big Day Off include the NRL, AFL, Johnson & Johnson, Slater & Gordon, Master Builders’ Association, Lloyd’s Australia, Wilson Transformers, Joss Group, Medicines Australia and Dutch Media.
Funds raised from the Big Day Off will be split between Spinal Cord Injuries Australia, which provides services for people living with spinal cord injury; SpinalCure Australia which funds cutting-edge research into treatments for people with spinal cord injury; and other local groups supporting people with spinal cord injury in their community.
To sign up or for more information visit: www.bigdayoff.org
On Thursday 4 February, the legendary tale of Australia’s first brewer, James Squire, was revealed as the world’s first ‘Edible Biography’- a one of a kind feast held at the Cell Block Theatre, in the former Darlinghurst Gaol. The Edible Biography took guests on a multi-sensory journey unlike any other seen on our shores. A … Keep reading ➝
Global consumption of non/low alcohol beer has soared to record highs with the segment increasing by 34% in the past five years. The nation’s leading brewer, Lion, launched new Hahn Ultra to meet the growing interest from Aussies. At 0.9% ABV, Hahn Ultra is very low in alcohol yet crafted to offer the full flavoured … Keep reading ➝
Real fruit pieces went flying across Sydney’s Wynyard Park when the Streets Fruttare Samurai showed off his swordsmanship by slicing and dicing a fruit medley thrown to him by members of the public. People in the CBD were invited to enter the Fruttare Fruit Patch and test the Fruttare Samurai’s slicing skills by throwing bananas, … Keep reading ➝
White Rabbit has officially opened the doors to its new Brewery and Barrel Hall, located in the heart of the Little Creatures Brewery Village in Geelong. With demand for White Rabbit beers increasing and limited space available, the Brewery made the decision to pack its bags once more and relocate from its previous home in … Keep reading ➝