Green tea is grown with nature’s goodness, however many Australians dislike the bitter taste of some varieties.
Lipton’s latest offering, Lipton Delicately Fresh Green Tea, is set to solve the dilemma for tea drinkers. The new brew has been uniquely blended to deliver a delicate, fresh, less bitter taste, providing Aussies with the perfect cup of green tea after just two minutes of brewing.
We planned, produced and implemented a content strategy starring style icon (and green tea lover) Rebecca Judd as ambassador for the campaign. We created a series of content which was used for print advertorials, social media, video and editorial in lifestyle publications, as well as on Rebecca’s own blog, Rebecca Judd Loves. Rebecca often finds herself taking a moment of calm with a cup of green tea. She comments: “Lipton Delicately Fresh Green Tea is the perfect antidote for when I’m feeling rushed or stressed – it helps me reset, rethink and re-engage with the tasks ahead. I also love the fact that when I do get a moment to sit down, I can really savour the taste as the bitterness I often experience with other green teas isn’t there.”
Lipton also launched a range of green tea flavours including Vibrant Vanilla Green Tea (back by popular demand!), Brilliant Mint Green Tea, Joyful Jasmine Green Tea and Lively Pure Green Tea - meeting a variety of tastes. The entire range was shared with lifestyle media around the country with a glass tea cup set included so they too could savour a moment of calm.
Find out more about this project with Lipton by reading our case study