Who we are | PR Agency Sydney Australia

Gabriel McDowell is Res Publica’s Managing Director and one of Australia’s best-known and highly regarded PR professionals. His work has won the top PR industry awards in both the UK and Australia and he has excellent and long-standing relationships with media, business and political networks.

Gabriel heads up the corporate and government relations teams at Res Publica and ensures that a cross-disciplinary approach is taken on all accounts both to maximize opportunities and to address all foreseeable issues. He is highly experienced and skilled at reputational management and development and has successfully advised corporations during some of the most contentious and emotional of circumstances.

Gabriel directed the award winning public affairs campaign to secure the passage of legislation to allow therapeutic cloning for medical research purposes on behalf of the Coalition for the Advancement of Medical Research Australia (CAMRA). He is a non-executive director of SpinalCure Australia and a Member of the Public Relations Institute of Australia.

Melissa Cullen is a Director of Res Publica and has extensive experience in consumer PR in Australia. Mel is a specialist in delivering consumer media relations and experiential programs, with a proven track record of developing strategic, creative communications solutions for a wide variety of brands that produce strong results and truly influence consumer behaviour.

Mel leads the consumer team at Res Publica; whether a brand is small or established, Mel will creatively develop activities to help grow awareness and drive trial at all stages of its lifecycle.

She also has a proven track record in internal communications, event management, issues management and marketing

Gabriel McDowell is Res Publica’s Managing Director and one of Australia’s best-known and highly regarded PR professionals. His work has won the top PR industry awards in both the UK and Australia and he has excellent and long-standing networks with media, business and political leaders.

Gabriel heads up the corporate and government relations teams at Res Publica and ensures that a cross-disciplinary approach is taken on client accounts both to maximize opportunities and to address all foreseeable issues.

He is highly experienced and skilled at reputational management and has successfully advised leading organisations during major crises. Gabriel is a Director of SpinalCure Australia and a Member of the Public Relations Institute of Australia.

Melissa Cullen is a Director of Res Publica and has over 11 years’ experience in the PR industry in Australia. Mel leads the consumer PR team at Res Publica and has created and executed countless programs for some of Australia’s and the world’s best known brands, delivering significant results and influencing consumer behaviour through a variety of channels.

At the core of Mel’s skills are her creative and strategic abilities which have led to the creation of PR activations that not only ‘cut through’ some of the most cluttered environments but fundamentally support the brand’s objectives and amplify the creative messaging. With a straightforward, honest approach to business, Mel and her team delight in the opportunity to truly partner their clients, developing a deep understanding of each brand and company they work with.

As a consumer PR specialist, Mel also has a proven track record in issues and stakeholder management, internal communications, event management, copywriting and cause-related marketing programs.