On Tuesday 27^th September, Priceline and Sally Hansen, with the help of Res Publica set a new Guinness World Record for the most nails filed and varnished in eight hours. One hundred manicurists filed and polished an astounding 25,720 fingernails at lightning speed in Sydney’s Martin Place, to beat the previous record of 1,897 mini-manicures, set by the London College of Beauty Therapy in 2010.

Not only did Res Publica assist with making the world record a reality, we also were able to secure national media exposure across television, radio, newspapers and online, in media outlets including The TODAY Show (Channel Nine), The Morning Show (Channel Seven), 4BC radio (Queensland), Mix 106.5 FM (NSW) and mX (Sydney), to name a few.

In addition to breaking the record, Priceline and Sally Hansen raised more than $20,000 for cancer support charity Look Good…Feel Better, through its community initiative, The Priceline Sisterhood.

In order to qualify for the record, women received a file, a base coat, two coats of varnish and a top coat and men received a file and a buff to shine. Each mini-manicure took approximately 12 minutes and every person who received a manicure was invited to make a contribution towards Look Good…Feel Better through The Priceline Sisterhood.