Res Publica helped Priceline take beauty to the streets of Sydney with a pop-up Pamper Parlour in Martin Place as part of its sponsorship of ACP’s 30 Days of Fashion & Beauty.

Over two days, women in Sydney’s CBD were treated to complementary beauty treatments, with a choice of manicures, make-up fixes and hairstyling on offer and the response was fantastic. Within hours of opening, almost all 650 appointments for the two days were booked, more than 1,700 goodie bags were distributed and approximately 1,000 people signed-up to Priceline’s Clubcard program.

The Pamper Parlour was a key component of Priceline’s sponsorship of ACP magazine’s 30 Days of Fashion & Beauty. The activity allowed the retailer to engage with its target consumers and to demonstrate new products available in store.

Res Publica was responsible for the project management of the Pamper Parlour. We worked closely with ACP to ensure that Priceline’s sponsorship investment was maximised and managed the event consultancy to execute the set design and overall event management.  We were also responsible for managing promotional staff and 15 hair and makeup artists to work at the event.