Res Publica PR Agency Sydney
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XXXXX Bitter

We recently helped XXXX launch a limited edition XXXXX Bitter commemorative can. The can was released in honour of the history-making Queensland State of Origin team.  Res Publica secured national TV, print and online media while also securing localised radio coverage throughout Queensland after Darren Lockyer officially launched the XXXXX Bitter can. 

It is the first time in more than 80 years that the brewer has altered the iconic XXXX logo, with the addition of a fifth ‘X’ – each ‘X’ representing one of the Maroon’s successive State of Origin series victories over the NSW Blues.

The commemorative can, limited to just 80,000 cartons, will be available in major and independent liquor stores throughout Queensland with all stock expected to be snapped up by Maroons fans in just three weeks.

To see an example of the coverage secured click on the links below:

Sydney Morning Herald online front page story

The Brisbane Times online front page story