Res Publica secured three of Australia’s leading sports journalists to travel to Las Vegas to report on the Ultimate Fighting Championship organisation’s latest event, UFC 116.

The event took place on Sunday, 4th July AEST, featuring a stacked card including UFC Heavyweight champion Brock Lesnar, who defended his title following life-saving surgery just seven months ago. Aussie fighter, George Sotiropoulos, took on American, Kurt Pellegrino, with Sotiropoulos extending his winning streak to six victories in as many outings in the UFC.

Widespread national newspaper, TV and radio coverage has appeared as a result of Res Publica’s proactive PR activity. Below is an example of three news stories:

The Australian – Brock Lesnar confirms his status as the baddest man in sport

The Daily Telegraph – Australia’s UFC star George Sotiropoulos chasing world title

The Age – Brock’s back and still the best