We’ve recently helped the team at James Squire, Lion Nathan’s craft beer specialist, to unveil its latest brew: James Squire Malt Runner.  The limited edition beer is the most recent seasonal brew created by the team at Malt Shovel Brewery and has been available nationally from June 2010.

James Squire Malt Runner is a complex blend of malt flavours that has a full body without being too bitter. The addition of cherry juice, which added a subtle acidity to the brew, allowed the James Squire team to balance the strong malt flavours with something other than hops and gives Malt Runner its unique taste.  The resulting beer has rich, chocolate-like qualities with a hint of cherry, and a smooth, caramel malt finish; perfect for savouring on a cold winter’s night.

Res Publica helped launch James Squire Malt Runner through a targeted media relations campaign which has resulted in coverage appearing in all major metropolitan centres and in national lifestyle magazines. Below is a snapshot of some coverage highlights  (left: Taste lift-out, right: The Courier Mail) with more expected in the coming months: