Res Publica helps Streets launch Magnum Gold?! with glittering results
Res Publica recently managed the PR launch for Streets Magnum Gold?! and has achieved some great editorial results already (including the piece below in NW), with more to come as the campaign gathers pace.
We also developed, and are managing, a creative experiential campaign to further drive awareness and trial of the new product. This week, the Res Publica and Magnum Gold!? team sampled the limited edition ice cream in Melbourne (see images below).We commissioned the development of a Magnum Gold?! vault, which appeared at the Southbank Spillway early Tuesday morning, guarded by Mr and Mrs Smith characters, similar to those who feature in the advertising campaign. At lunchtime the Magnum Gold?! vault opened to reveal delicious ice creams, which were handed out to delighted pedestrians in the area.
Additional experiential activity will also be held in Brisbane on 6th May at King George Square and in Sydney on the 10th May in Martin Place.
Magnum Gold?! marries creamy vanilla ice cream with swirls of delicious golden honeycomb sauce, dipped in an irresistibly thick, Magnum gold coating. The limited edition Magnum Gold?! will be in stores from late April and available until the end of the year.
