Introducing James Boag’s PURE
We helped Lion Nathan release its first new beer under the James Boag’s trademark last Thursday with the launch of James Boag’s PURE at the Boag’s Centre for Beer Lovers in Launceston.
We have already helped secure some great exposure for the brand with local coverage in the Hobart Mercury, Launceston Examiner and during prime time TV news bulletins on Hobart WIN News and Southern Cross Nightly News. We expect to see more widespread coverage as PURE rolls out across Australia.
