Res Publica PR Agency Sydney
 

Res Publica is a full service public relations consultancy that adopts a cross-disciplinary approach to the challenge of delivering communication solutions for our clients.

Res Publica employs a highly skilled team of consultants who have experience in developing and delivering communication programs throughout Australasia, as well as in Europe and Asia.

Our services encompass consumer PR, corporate and financial communication, issues management and government relations.

We create ‘cut-through’ solutions that deliver our clients’ messages via  direct contact programs, traditional and digital media as well as social networking channels.

Our holistic, integrated approach to strategic recommendations takes into account all relevant issues to all key stakeholders.  In a 24/7 media and internet environment, taking this approach up front is essential to remain in control of the communication agenda.

To view a short summary of our work from 2010, click on the link below:

 

 

 

 
 

STREETS – THE POWER OF CELEBRITY ENDORSEMENT

From a PR perspective, the big challenge with celebrity endorsement is to get past the media’s desire to concentrate on the celebrity and get coverage of the brand he or she is there to promote.   So when Streets decided to use David (‘The Hoff’) Hasselhoff  to launch Splice Real Fruits,  the question asked of [...]

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CPSA – PROMOTING THE SAFE USE OF COSMETIC MEDICINE

  The Cosmetic Physicians Society of Australasia (CPSA) represents doctors with a focus on providing non- and minimally-invasive cosmetic medicine, such as anti-wrinkle treatments, laser and IPL. The CPSA is concerned that this burgeoning area of cosmetic medicine is attracting unskilled practitioners and want the public to be aware that they should seek out someone [...]

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Priceline breaks Guinness World Record
29.09.2011

On Tuesday 27th September, Priceline and Sally Hansen, with the help of Res Publica set a new Guinness World Record for the most nails filed and varnished in eight hours. One hundred manicurists filed and polished an astounding 25,720 fingernails at lightning speed in Sydney’s Martin Place, to beat the previous record of 1,897 mini-manicures, [...]



 
New Streets Magnum tempts pleasure seekers once again
16.03.2011

The new Streets Magnum Temptation Fruit perfectly combines decadent chocolate and delicious cranberries to deliver pure pleasure with every bite.   Encased in Magnum’s renowned milk chocolate shell, Magnum Temptation Fruit features a rich vanilla centre packed with an abundance of dark chocolate chunks and cranberry pieces, complemented by a smooth berry sauce.  Magnum Temptation Fruit [...]



 
Res Publica assists Priceline in providing mums with a straight-forward solution for protecting their families
16.03.2011

Res Publica is currently working with Priceline to promote the launch of Priceline Protects – a new insurance offering developed to challenge the conventional approach to insurance by providing affordable, accessible and relevant insurance options to Australian women and their families. To support the launch, Res Publica commissioned a survey of 1,000 Aussie mums to [...]



Reputation is a fragile thing

You can’t build a reputation overnight but you can certainly trash it pretty quickly.                                                                                   [...]